The Miss Subways program, run by the New York Subway Advertising Company, started in May 1941 and ended in December 1976.
Every month a Miss Subways, a woman over 17, not an actress or a model, was chosen.
She was featured on signs and was given a $50 sterling silver charm with dangling subway tokens.
The first Miss Subways was future movie actress Mona Freeman; the last was Heide Hafner.