What is the name of the instrument shoe salespeople use to measure feet? July 23, 2020 by Pamela Landy The metal measurer that measures foot size is called the Brannock device. Related Answers Who invented Betty Crocker? How many times was Magic Johnson named the NBA’s Most Valuable Player? Who invented the Richter scale to measure the magnitude of earthquakes? Does the “old soft-shoe” have anything to do with soft shoes? What were the real names of the characters nicknamed “Tenspeed and Brown Shoe” on the TV series (ABC, 1980)? Was Wilt Chamberlain the first pro basketball player over seven feet tall?