What was the “Make-Believe Ballroom”?

“Make-Believe Ballroom” was a long-lived program of American popular music and ballroom music on New York radio station WNEW-AM.

Begun in 1934 by announcer Martin Block, it ran until WNEW-AM went off the air on December 11, 1992.

It was known for popularizing big band, swing, and jazz, and for its distinctive announcers, such as William B. Williams.