Who invented Betty Crocker?

The name Betty Crocker was created by the Washburn Crosby Company (a forerunner of General Mills) in 1921 to be used in response to letters and recipe requests from homemakers.

In 1924, Betty’s voice was first heard on the Betty Crocker “Cooking School of the Air,” the first food service program on daytime radio.

Not until 1936 did Betty have a face: that was when her first official portrait was commissioned.

The portrait has been redone five times since then, to reflect changing images of the American woman.