When did William C. Durant found the General Motors Corporation? July 16, 2020 by Pamela Landy William C. Durant found the General Motors Corporation in 1908, in Flint, Michigan. Related Answers What is the biggest corporation in America? What GM chairman said, “What’s good for General Motors is good for the country”? How many years of age separated Will and Ariel Durant? What World War II general was known as the “soldiers’ general”? Why was the National Rail Passenger Corporation Amtrak founded in 1970? When did J. P. Morgan organize the U.S. Steel Corporation?