Originally San Francisco tailor Levi Strauss made jeans from canvas.
But in the early 1860s, he started using a softer fabric imported from Nimes, France.
Known in French as serge de Nimes, the material was called denim in the United States.
Originally San Francisco tailor Levi Strauss made jeans from canvas.
But in the early 1860s, he started using a softer fabric imported from Nimes, France.
Known in French as serge de Nimes, the material was called denim in the United States.